Ocapoint strives to constantly innovate and adapt business processes using the most advanced technologies to be at the forefront of the industry in question.
The most powerful way to achieve this is by combining idea generation techniques with data-driven marketing strategies. In this article, we will explore how Ocapoint harnesses the synergy between creative prototype generation and data-driven decision-making to drive the success of any concept.
“At Ocapoint we prioritise fostering a culture of creativity, out of the box thinking and analytical problem solving for the purpose of creating innovative new ideas to steer the direction of product roadmaps. ”
Here is how our initial meetings are conducted:
- Brainstorming (30 mins)
In these sessions, we encourage team members to share their ideas freely. We usually start with a focus on the “Vibe”, “Brand Message” or “Visuals” of the product or solution that we are trying to create. This usually concludes when one of the team members “Hit the nail on the head”.
- Design Thinking (1 Hour 30 mins)
The next part of our session will involve the initial prototyping phase where depending on the concept, wireframes or diagrams will be drawn out, with the main priority being the UX of the end solution. This user-centric approach ensures that solutions are not just innovative but also highly relevant.
- Challenges (30 Mins)
At this stage, we have the initial basic user-flow mapped out, so it is important here to identify the most important challenges. Challenges are usually only highlighted in this meeting with research delegated to the most appropriate team members.
- Cross-Team Evaluation (30 Mins)
This is the fun part. We invite teams that are loosely linked to the roadmap of the solution and there job is to find as many holes in the concept as possible. It is here where we find out if this meeting process has gone well for us or for them!
The Goal: Self Sustaining Eco-System
To transform these concepts into profitable business models, Ocapoint must first confirm the possible market entry points, and by analysing the data available, we determine the risk vs reward ratio to determine if we proceed with this concept/product.
The data that we will take into account before proceeding with a concept include:
- Geographic Analysis
We analyse user behaviour and gather data on user preferences and interactions with competitors or similar concepts to find the locations best suited for entry.
- Market Analysis
Using consulations with industry specialists, we determine a product market fit, with the main emphasis usually around the timing of market entry.
- Sustaininability Forecasting
It is here where we determine possible reasaons whereby a product or concept could become obsolete in the future. We aim for products or concepts to be future proof for a period of approximately 10 years.
- Resource Availability
The most crutial factor to the success of any endeavor, is not only the availaibility of necessary capital but also a team with the necessary acumen to execute the roadmap
Ocapoint has perfected this concepting to profitability over the last 10 years into one of the most water-tight accurate processes that ensures that only the best ideas are focussed on. This unfortunately may rule out a lot of ideas and concepts but ensuring that a vison is successfully executed is our primary goal.
